By now, you probably know the importance of SEO in online business activities. But keeping up with the latest advice can be hard, and implementing it is time consuming, even for seasoned online marketers. Luckily, you can find a variety of free and low-cost tools to make it easier.
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Some of these tools are plugins that add functionality to your website’s backend. If you have a WordPress site, you have some powerful options.
SEO Smart Links: One important SEO strategy that becomes increasingly complicated as your site grows is linking your content pages to other related pages on your site. Simplify your internal linking with this easy-to-use plugin that matches keywords in your current article with previous articles and creates the appropriate links. It has options you can edit as you get more comfortable using it.
SEO Friendly Images: Every image on your site should have ALT text and TITLE tags associated with it. This plugin creates those attributes based on options you specify.
MaxA/B: If you’re like many Internet marketers, you know you should always A/B split test your landing and sales pages, but you find the concept confusing and too time consuming. MaxA/B makes it painless. You do have to create the page variations you want to test, but the plugin does the analysis and then shows you which version performs best.
WordPress Firewall 2: After you’ve implemented a successful SEO strategy, don’t let a Web attack destroy your hard work. Install this plugin, which analyzes requests to your site and blocks any obvious attack attempts.
Need more SEO help for your WordPress site? Check out DiTesco’s “The Best SEO Tools, SEO WordPress Plugins For 2011 Part 2,” where he reviews these and other winning WordPress plugins.
