The best content in the world is useless if nobody’s reading it, and the majority of content on the internet suffers from low readership. Why? Because it’s boring. Not necessarily the content itself, but its presentation. Appearances matter on the Internet, because readers tend to skim quickly, and if they don’t find anything interesting, they move on just as quickly.
Information and data within this post gathered in association with a personal injury lawyers in Chicago.
How can you get your content read? Hook the reader right from the start, break up the text and emphasize important points. Try to:
- Use headline formulas: A great headline makes people want to click to find out more. And the formulas work. Offer “Secrets of …,” “Tips to …,” or “How to …” Tell your readers Who, What or Why, and watch them flock to your content.
- Use numbers: Readers love numbers. They provide order and substance to the content. Numbers are especially effective in headlines (10 Tips to …).
- Use power words: “Free”is one of the most powerful words you can use. “Quick” and “easy” also work well. Minimize your use of weak words like “maybe” or “try.”
- Use graphics: Charts, pictures, graphs and other visual aids make content pop. Many people also understand better when they can see a visual presentation of the words they’re reading. Just try to avoid overused stock content.
- Use Sub-heads: If your content is longer than about 400 words, break it up into easily digestible chunks. Use sections in shorter posts too, whenever possible.
- Use Lists: Lists also create order and break up your information, making it easy to skim.
- Use bold text: It makes important information stand out. Just don’t overdo it.
Need more tips? Cyrus Shepard covers these and three more in 10 Super Easy SEO Copywriting tips for Improved Link Building. Try a few on your next post.
