In the world of search engine optimization (SEO), getting good backlinks (links from other websites to your site) is crucial. It’s one of the best offsite SEO tactics for increasing search engine visibility and boosting traffic. Backlinks from authoritative sites can also help your conversions, for two main reasons:
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1. People clicking links on authoritative sites are more likely to trust the linked site, because it was recommended by a site they already trust.
2. Search engines “think” in much the same way as people, viewing links as a sign of trust and respect from the linking site. The more backlinks your site has, the more the search engines like it, and the higher it will rank for relevant keywords.
Keep in mind that one-way backlinks (a site links to you, but you don’t link to it) are much more valuable than reciprocal links (the two sites link to each other), because the linking site doesn’t get any obvious benefit from a one-way link. One-way links suggest the linked-to information is important enough to direct visitors there.
The article “SEO—Getting More Backlinks” at SEOjr.com discusses this in more detail and offers suggestions on increasing the number of one-way backlinks to your site.
1. Have a descriptive website title: Make sure it tells visitors exactly what you do or sell. If you expand your offerings later, you can link several mini-sites together, each with its own descriptive title.
2. Have descriptive page titles: Each page also needs its own title, describing it exactly. Use relevant keywords here.
3. Optimize meta description tags: Put the most relevant keywords here, too. Customize each description tag to its page, just like the titles.
These on-page SEO tactics, along with fresh, relevant content, will help your site appear useful and increase your backlinks.
