You know that inbound links are important, but building a good link profile involves more than just posting interesting informative content. This can attract a few links, but running a successful link-building campaign takes a unique combination of skills.
Information and data within this post gathered in association with a Mesa Attorney.
Justin Briggs outlines the necessary skills in What Makes an Effective Link Builder. His profile of a good link builder is someone who has:
- An understanding of the Internet culture: This means being active in online communities, like Twitter and Reddit.
- Creativity: The best link-builders have an innate creativity, but a work environment that encourages and inspires creative thinking can help almost anyone to be more creative.
- Analytical skills: Research and analysis will help you identify your best-performing links as well as the links you still need.
- Technical skills: To get the most out of your SEO tools, you should understand how they work and even be able to build simple ones yourself. Basic HTML, CSS and programming knowledge can help immensely.
- Social skills: One of the best ways to build links is to convince people your content is link-worthy, which typically requires engaging with them.
- Sales experience: Convincing others of your link-worthiness is easier when you’re comfortable using sales techniques.
- Ingenuity: Creativity is only useful if you apply it toward unique solutions.
- Hustle: Briggs describes this as building business relationships and setting yourself apart from the competition while building your link profile.
Read Briggs’ post on SEOmoz for a in-depth analysis of these traits. If you find they don’t describe you, don’t worry. You can hire someone with most or all of these skills, either as an employee or as a freelancer on an as-needed basis.
