FAQ: What are Engagement Objects and Why Should I be Using Them?

On the web, engagement objects are interactive components of websites that allow readers to engage with content in ways other than simply reading. Common engagement objects are:

When properly implemented and optimized, these can be very important tools in your overall marketing strategy. Think about it: are potential customers going to remember the DuPage County attorneys who had links out to their social media pages or to the lawyers who did not? By allowing users to interact with your content in a more engaging way, engagement objects help turn your website into more of an “experience.”