Large enterprises face unique challenges in managing their SEO strategies; namely that multiple departments may contribute content to the company’s online properties without coordinating their efforts. This makes it easy for SEO best practices to be overlooked.
Stephanie Chang discusses this problem and offers some potential solutions for systematizing procedures to improve overall SEO in 5 Content Management CMS Tips for Large Enterprises.
Create an SEO Score Sheet:
This is a guideline for ensuring that everything published by the company meets some minimum SEO requirements. Specific requirements will vary, but Chang suggests some basic ones, like:
• Meta description tag under 155 characters
• A minimum amount of unique content
• A unique headline
• Alt tags and captions for all images
• Minimum keyword and link requirements
Use Alerts:
These can suggest appropriate tags or prompt content creators to double check requirements from your SEO Score Sheet. Problems can be fixed before the content goes live.
Add a Help Center:
Help sections can provide more information on how to accomplish the requirements of your SEO Score Sheet or how to use certain sections that are causing trouble.
Canonical and 301 Redirect Fields:
These should not be used by — or even accessible to —most content producers, but they can help make future changes, like site redesigns, go more smoothly and prevent errors.
Provide Keyword Suggestions:
Keywords are one of the most important aspects of your SEO, but choosing the right ones is not always easy. Let someone who understands keyword selection research and approve your keywords, then put them into a tool that can suggest appropriate ones based on the content of the piece.
If you’re trying to manage SEO strategy for a large enterprise, try to get buy-in to implement some of these strategies and see if they don’t increase results for your company.
Information in this post gathered in association with a New York car accident lawyer.
