By now, you probably know the importance of SEO in online business activities. But keeping up with the latest advice can be hard, and implementing it is time consuming, even for seasoned online marketers. Luckily, you can find a variety of free and low-cost tools to make it easier. Information and data within this post [...]

Did you know you should have two sitemaps for your website? You might already know you need a regular sitemap for human visitors who get lost. But you also need an XML sitemap to help the search engines index your site. The XML Sitemap Generator can generate both. As explained in Creating sitemaps for Google, [...]

Xenu’s Link Sleuth™ is a free, downloadable program that checks your website (or any website) for broken links. It runs on Microsoft Windows 95 or later. It is not available for any other OS. The program is quick and simple to use. Enter a URL you want to check, and it crawls the site, checking [...]

Citations are mentions of your business on the Web. They may be links leading to your website or simple listings of your business name with a phone number and/or address. Citations are also important in local SEO, and WhiteSpark’s Local Citation Finder can help you improve your citation profile. Information and data contained in this [...]

Your website’s link profile is important for both search engine rankings and increasing targeted traffic. But, as your number of links grows, it can be hard to find and analyze the data. SEOmoz’s Open Site Explorer can help. Key Metrics In One Giant Leap for Link Data: Announcing Open Site Explorer + Page/Domain Authority Metrics, [...]

Just Google “free SEO” and the first result is a great page of tools hosted by SEOCompany.ca. I’ll leave it to you to browse their full list, but here are my picks for good free resources for improving your website marketing and search engine optimization. WebConfs.com HTTP Header Check – a great tool to check [...]