One thing to be aware of when building links as part of your SEO strategy is whether a link is designated as “nofollow.” But what exactly is a “nofollow” link? In simple terms, “nofollow” is a value that is placed within the HTML code for hyperlinks that tells search engines to not count the visit toward the rankings of the destination site.

A sitemap lists all the pages on your site and provides links to them. There are two types of sitemaps: maps for search engines and maps for human visitors. Both are important to have on your site. [...]

The legal profession was an early adopter of search engine optimization (SEO) techniques, with many law firms hoping to build high-traffic sites on the web. After all, it is increasingly common for potential clients to turn to the Internet for information about their legal problems—and to find an attorney in their area who can best [...]

Analytics is one of the most important components of an SEO strategy. Without it, you have no idea how, or even if, various SEO techniques are working for you. If you’re not already tracking things like traffic, visitor behavior and conversions, it’s time to start. [...]

Using the right keywords on your web pages helps the search engines determine how to rank each page in search results. It also increases targeted traffic, because people searching for your keywords are already interested in your product. How do you choose the right keywords? Start by brainstorming for words you might use to find [...]

Backlinks are links coming into your site from other websites, and they are important to SEO efforts for two reasons. First, they help direct targeted traffic to your site, because people clicking on an outside link are very likely to be looking for more information about your particular product or service. [...]