Back in May 2010, Yahoo and Nokia announced a partnership that included making Nokia the exclusive provider for Yahoo maps and navigation. Now the Nokia-powered Yahoo Maps are here, at least in the U.S. and Canada, but they don’t appear to have any advantage over Google Maps. Greg Sterling discusses his first impressions of the [...]

Large enterprises face unique challenges in managing their SEO strategies; namely that multiple departments may contribute content to the company’s online properties without coordinating their efforts. This makes it easy for SEO best practices to be overlooked. Stephanie Chang discusses this problem and offers some potential solutions for systematizing procedures to improve overall SEO in [...]

Using subfolders on your website is better for SEO than using subdomains. But when the content resides on multiple servers, the only way to tie it all to the same root domain is with subdomains. However, a reverse proxy can make the subdomain appear to be a subfolder. What is a reverse proxy? It is [...]

Are you confused about what Google’s Panda Update really does and how to avoid being penalized by it? If so, you’re not alone. Many sites, large and small, saw traffic plummet after Panda hit, and quite a few haven’t recovered. To avoid the Panda penalty, you need to understand what it really is, what it [...]

Not too long ago, the use of the term SEO met with blank stares. Those whose eyes did not glaze over asked what the initials meant and received the answer that the letters stand for Search Engine Optimization—[bq1] which led to further blank stares or questions.   That is no longer the case. In fact, most [...]

Do you use images on your website? Do you optimize them? If not, you might be missing out on a surprising amount of traffic. People really do search images looking for the product or information they need. Seriously. Google wouldn’t keep a separate image search if there wasn’t a demand for it, would they? Information [...]