A Little Love…
I get the chance to work on a lot of websites – some for my 9-5, some for free and some for my own benefit. With every client, I advise that on-page optimization is necessary but truly great SEO rankings are achieved by spreading the word about your site online… using social bookmarking, placing directory advertisements, leveraging relationships for reciprocal links and so on. As such, let’s consider this page as my contribution to the Internet marketing program for each of the sites below.
International Center, New York
A great bunch of people, the International Center is a place where immigrants and those new to English can practice in free classes.
NY Injury Lawyers
Barasch McGarry Salzman & Penson, PC
One way to keep visitors on your website longer, and thereby increase the possibility of them converting to clients, is to create a pleasant reading experience for them. NY injury lawyers Barasch McGarry Salzman & Penson, PC achieve this by using dark text on a light background – predominantly black on white.
View the New York City accident lawyers website
Chicago Injury Lawyers
Law Offices of Meyer & Blumenshine
An average search online could bring someone to five or more websites before he or she finds the information being sought. Make your business or law firm’s name memorable by placing your logo prominently at the top of each page of your website. Chicago injury lawyers at the Law Offices of Meyer & Blumenshine have done this to good effect.
View the Chicago car accident attorneys’ website
Missouri Truck Accident Attorney
The Hershewe Law Firm, P.C.
Along with making sure your logo is prominently placed on your website, a good branding idea is to write a tagline that clearly and succinctly states the purpose of your business. Missouri truck accident attorneys at The Hershewe Law Firm, P.C. use the tagline “When the stakes are high, the Hershewe Law Firm will fight for you.” This tells visitors and potential clients the core philosophy of the firm and presents a trustworthy image.
View the Missouri legal malpractice attorneys’ website
Arizona Accident Lawyers
The Law Firm of M. Paul Fischer, P.C.
Most visitors to websites are not there to be dazzled by the animation; they simply need information. A little bit of animation on a web page goes a long way. Arizona accident lawyers at The Law Firm of M. Paul Fischer, P.C. do a good job of using animation without letting it overpower the message. Three of the firm’s core philosophies appear one after another under the firm’s logo, and only appear in one rotation. It’s just enough to attract visitors’ eyes without distracting them from the main purpose of the website: to engage potential clients and get new cases for the firm.
View the Mesa attorney’s website
New York Accidents Lawyer
Hach & Rose
The use of bold within the copy of your webpage helps both visitors to your site and the search engines determine the focus of the page. New York accident lawyers at Hach & Rose have used bold within the copy of their homepage on a few select keyword phrases. This could help them get more targeted leads from the search engines, and also help their visitors determine if the site holds the information they seek.
View the NY accident lawyer website
Hampton Auto Accident Lawyer
The Law Firm of Thomas L. Hunter, P.C. & Associates
Keeping the font (text style) and color consistent across your site is an important part of good design and website usability. An example of this consistency can be found on the website of Hampton auto accident lawyer Thomas L. Hunter. Text and subheadings are dark grey, headlines are orange and links are blue throughout the entire site.
View the Hampton personal injury lawyer’s website
Georgia Accidents Lawyer
Kenneth S. Nugent, P.C.
In general, visitors to websites expect certain things. Underlined text is a link to another page, the company logo is at the top of every page and is an active link to the home page, and navigation buttons are at the top or down the left side. Deviate too much from these “norms” and you risk confusing visitors and having them leave your site. Georgia accidents lawyer Kenneth S. Nugent has followed these principles on his website, making it a better experience for his visitors.
View the Georgia car accident lawyer’s website
NY Injury Attorney
Weinstein, Chase, Messinger & Peters, P.C.
A study called the Stanford Web Credibility Project showed that visitors to a website will spend on average only 10 seconds figuring out if it contains the info they need. Having a homepage that can be skimmed quickly yet still tell visitors what you do is critical. The website of Weinstein, Chase, Messinger & Peters, P.C., NY injury attorneys, provides an excellent example of how to do this. A quick skim tells you what and where they practice, and outlines all their practice areas.
View the New York personal injury attorneys’ website
Georgia Truck Accident Lawyer
The Cochran Firm Atlanta
As mentioned earlier, too much deviation from what’s considered “normal” in your website’s design can confuse visitors and cause them to leave your site before you’ve had a chance to sell them on your services. Keeping basic design elements in expected formats, such as making links blue or underlined, helps keep visitors comfortable. Georgia truck accident lawyers at The Cochran Firm Atlanta have used underlined text to denote links to other pages, an approach most people will recognize.
View the Georgia car accident lawyers’ website
Boston Car Accident Attorney
John J. Sheehan
We’ve all been to websites where the text was too small, or the background and text colors made it hard to read; I’m sure most of us didn’t stay on those sites very long. Since you are more than likely using your website to sell your products or services, making your website’s copy legible is paramount. Boston car accident attorney John J. Sheehan uses an easy to read font style and size on his website, which gives him an advantage over other Boston area lawyers with poor legibility.
View the Boston motorcycle accident attorney’s website
