For the past couple of years, most legal marketers have only had to worry about optimizing for the Big Two search engines: Google and Bing. The new CEO of Yahoo, Marissa Mayer, is seeking to shake up the competition by unveiling several innovative search tools to draw business back to the flagging tech brand.
Google’s search engine results page (SERP) is getting very crowded with information from a wide variety of sources. New features such as the Knowledge Graph, Google Maps, Product Listing Ads and local business information are squeezing out the hard-earned organic search listings.
A recent study by Microsoft illustrates how users of its flagship search engine Bing interact with its search engine results page (SERP). The study has valuable information for legal professionals who depend on search engine optimization (SEO) and online marketing to grow their businesses.
In the world of Internet media publishing, “taxonomy” refers to the structure and terminology applied to a website for the purposes of defining its navigation, search, content, advertising and overall user-friendly functions. Web taxonomies are derived from intent and audience; they are mostly text-based and categorical.